NWSL Awards 18th Expansion Team to Columbus

Ownership Group and Expansion Fee

The National Women’s Soccer League (NWSL) has officially granted its 18th franchise to Columbus, Ohio, with play commencing in 2028. The bid is led by Haslam Sports Group—owners of MLS’s Columbus Crew and the NFL’s Cleveland Browns—alongside Pete and Christine Edwards and sponsor Nationwide, the Columbus-based insurance company. Sources report the ownership consortium paid a $205 million expansion fee, setting a new league benchmark and reflecting strong investor confidence in women’s soccer growth.

Facility Upgrades at ScottsMiracle-Gro Field and McCoy Park

ScottsMiracle-Gro Field, the Crew’s 2021-opened home, will host the new NWSL team. To meet professional women’s soccer standards, the stadium will receive branding updates and a dedicated women’s locker room. Simultaneously, Columbus City Council and Franklin County have approved up to $50 million for a state-of-the-art, 45,000-square-foot training complex at McCoy Park. Both projects are slated for completion ahead of the 2028 inaugural season, guaranteeing top-tier facilities for players and staff.

Strategic Vision and Expansion Timeline

NWSL commissioner Jessica Berman highlighted a multi-year relationship with the Haslam Sports Group that accelerated over the past nine months. The league’s pivot to a rolling expansion process allowed flexibility in assessing market readiness without artificial deadlines. Columbus’s award aligns with the NWSL’s strategy to balance independent ownership with shared MLS partnerships, enriching operational expertise and board diversity.

Staffing and Branding for the New Team

Beyond facilities, the Haslam group emphasizes establishing a dedicated front office and sporting department. Initial priorities include hiring executive-level business leaders, technical staff, and marketing teams to craft the club’s identity. From selecting a name and crest to launching fan engagement initiatives, every step aims to build a vibrant women’s soccer brand in Ohio.

Rolling Expansion Process and Future Considerations

With the Columbus and Atlanta franchises set for 2028, the NWSL’s rolling expansion framework remains open to prospective ownership groups. The league will continue evaluating investment proposals, market dynamics, and facility plans as it negotiates a new media rights agreement through 2027. This adaptable approach ensures sustainable growth and positions the NWSL for long-term success in women’s professional soccer.